Web development is the work involved in developing a website for the Internet or an intranet . Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

Digital product design is an iterative design process used to solve a functional problem with a formal solution. A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution.

One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between contributors' ideas.

Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology.